Conclusion

Congratulations! You have now reached the end of this free course, Business communication: writing a SWOT analysis. You should now feel that you can:

  • explain the SWOT framework
  • use the SWOT framework for analysing a business case study or a workplace situation
  • make concise, formal notes from a case study text
  • use appropriate language and structuring to organise and write a SWOT analysis for a business context

Reflective activity

Reflect on the activities in this course by answering the following questions.

Why is it useful to use a framework such as SWOT to analyse a business?

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Do you feel more prepared for writing a case study analysis after studying this course?

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What are the most important things you will remember when you come to writing a SWOT analysis of your own?

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What are the next steps you would like to take to continue developing your communication skills for business?

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This OpenLearn course is an adapted extract from the Open University course LB170 Communication skills for business and management. You can find out more about Open University courses and qualifications, tuition fees and funding options by visiting our online prospectus.

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