Business communication: writing a SWOT analysis
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Contents

  • Introduction
  • Learning outcomes
  • 1 What is a SWOT analysis?
  • 2 What is a case study?
  • 3 The SWOT framework
  • 4 Looking at a SWOT analysis report
    • 4.1 Read the report
    • 4.2 Focus on the language of SWOT analysis
  • 5 Understanding an assignment title
  • 6 Identifying strengths, weaknesses, opportunities and threats
    • 6.1 Considering information from different sources
    • 6.2 Identifying and describing strengths and weaknesses
    • 6.3 Identifying and describing opportunities
    • 6.4 Using your own words
  • 7 Writing a paragraph of a SWOT analysis
  • 8 Writing an effective SWOT analysis
    • 8.1  Arranging your analysis into paragraphs
    • 8.2 Using signposting phrases
    • 8.3 Writing a well-structured paragraph
  • 9 Making recommendations
  • Conclusion
  • References
  • Acknowledgements

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