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Business models in strategic management
Business models in strategic management

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3.6 Market creator

Market creators offer platforms for developing transactions and exchanges, enabling buyers and sellers to meet in virtual places. The diffusion of the internet has favoured the separation of markets from physical spaces. Typical examples are eBay and Etsy.

Etsy logo

Market creators make money by charging a fee for each transaction on their platform, or asking merchants to pay a fee to access the marketplace. Having the financial resources and the marketing capabilities to create an extensive base of users grants the success of this business model.