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Business models in strategic management
Business models in strategic management

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3.8 Test your knowledge

Based on what you have learned in Section 3, complete Activity 6.

Activity 6 Ebay’s business model

Timing: Allow about 5 minutes

a. 

E-tailer


b. 

Market creator


c. 

Service provider


d. 

Portal


The correct answer is b.

Discussion

The correct answer is: market creator.

Market creators offer platforms for developing transactions and exchanges, enabling buyers and sellers to meet in virtual places. E-Bay is the company that offers a virtual space (virtual market) where buyers and sellers can meet and develop their transactions and exchanges.

If you answered incorrectly revise the section on e-commerce business models.

Now you have learnt about the different types of business models, as well as business models which are used in e-commerce. Next you’ll learn how to design business models.