Skip to content
Skip to main content

About this free course

Download this course

Share this free course

Business models in strategic management
Business models in strategic management

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

3.8 Test your knowledge

Based on what you have learned in Section 3, complete Activity 6.

Activity 6 Ebay’s business model

Timing: Allow about 5 minutes




Market creator


Service provider



The correct answer is b.


The correct answer is: market creator.

Market creators offer platforms for developing transactions and exchanges, enabling buyers and sellers to meet in virtual places. E-Bay is the company that offers a virtual space (virtual market) where buyers and sellers can meet and develop their transactions and exchanges.

If you answered incorrectly revise the section on e-commerce business models.

Now you have learnt about the different types of business models, as well as business models which are used in e-commerce. Next you’ll learn how to design business models.