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Business models in strategic management
Business models in strategic management

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4.1 Business model canvas

‘How can we systematically invent, design, and implement these powerful new business models? How can we question, challenge, and transform old, outmoded ones?’

(Osterwalder et al., 2010, p. 5)

The author answers this question by offering a business model canvas—a tool for visualising the design of business models. It helps to detect outmoded elements in business models and to transform old models into new ones.

A business model canvas comprises nine building blocks that cover four main areas of a firm: offer (value proposition), customers, infrastructure, and financial viability (as shown in Figure 2).

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Figure 2 The nine building blocks and the four areas of a business model canvas