5.1 Business models for professional development
The idea of using business models for professional development comes from Clark et al. (2012). The authors suggested that business models may be used to re-invent careers and take them to a new level. In this new application of business models, the business model canvas remains a valuable way to visualise one’s ideas. The new business model canvas is shown Figure 8.
The business model canvas has the same nine building blocks which are integrated into four areas: offer area, infrastructure area, customer area and financial viability area. However, unlike the business model canvas used for strategic planning in organisations, the business model canvas for professional development asks questions related to its designer’s career strategy. You will now explore these questions in greater detail.