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Business models in strategic management
Business models in strategic management

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5.1.1 How do you help? Value proposition

Another way to think about this question is by considering the value you add. Perhaps, your value comes from the ability to solve a problem for your employer or for customers you work with or plan to target. Alternatively, you may be valuable because you help your employer to achieve important goals, or you do something that contributes to your society.

For example, while thinking of what her future baking enterprise, Miss Macaroon [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] , could offer in Birmingham (UK), Rosie Ginday MBE dreamt of something more than baking and selling macaroons. Her dream was to help young people gain skills needed to change their lives.

Six coloured macarons lined up.

Activity 12 Your value proposition

Timing: Allow about 15 minutes.

Think about your answer to the question ‘How do you help?’ and make notes in the box below. Perhaps, your answer includes such phrases as ‘In each project of our team, I innovate by bringing in new ideas that no one has suggested before and that have been successfully implemented’, ‘I have a new book that will demonstrate easy approaches to learning mathematics fast’ or ‘I have a proposal how to serve customers faster without investing into this change’.

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