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Contents
- Introduction
- Learning outcomes
- 1 Donor motivation
- 2 Asking someone for something: the core skill
- 3 Asking lots of people for something: key issues and choices
- 3.1 Introduction
- 3.2 Knowing who to approach
- 3.3 Deciding what to ask for
- 3.4 Communicating your request
- 3.5 Building the relationship: developing your donors
- 3.6 Extending and sustaining involvement
- 3.6.1 Saying thank you and acknowledging current contribution
- 3.6.2 Listening and responding to what donors and supporters say
- 3.6.3 Balancing emotional commitment with awareness and understanding
- 3.6.4 Taking account of ‘external’ perceptions
- 3.6.5 Using ‘involvement devices’ sensitively and appropriately
- 4 Seeking big gifts
- 5 Legacy fundraising
- 6 Conclusion
- Keep on learning
- References
- Acknowledgements
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