Building relationships with donors
Building relationships with donors

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Building relationships with donors

3.3 Deciding what to ask for

What you ask for will very largely determine what you receive. You are therefore faced with a crucial but complicated set of judgements and choices in translating your overall requirements into suitable ‘ask size’ chunks. Your global requirement for support has to be refined into a range of specific requests which it will be feasible and appropriate to direct to the particular cohort(s) of donors and supporters you seek to involve.

Figure 2 provides a framework for relating your decisions about some of the standard types of contribution you might ask for to your choices about whether or not you are asking for an occasional donation, regular support or a major, ‘one-off’, contribution. Clearly, these are all parts of a continuum – but you cannot ask for everything at once.

Figure 2
Figure 2 A contribution map

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