Entrepreneurial impressions – reflection
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# Glossary

Persuasive communication
  Persuasive communication involves the use of words and a variety of non-verbal signals (e.g., body language, gestures, tone of voice, images) in order to influence the views, perceptions and behaviours of other people.

Serial entrepreneur
  A person who is responsible for creating and growing a succession of different commercial or social ventures over an extended period.

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