How to frame a business case
How to frame a business case

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How to frame a business case

2 Reflection

Analysing business cases

Figure 12 The process of writing a case study analysis
Figure 12 The process of writing a case study analysis

Communication skills

  1. Be clear why you are reading the text.

Producing input texts - mapping

  • (a) Read the case study text to map the case.
    1. Before you read closely, look quickly through the text to see what it is about.
    2. Ask yourself questions about the text.
    3. Read the text carefully.
    4. Underline or highlight high levels in the text.
  • (b) Process the case study text by making notes.
    1. Select information, using levels in the text to decide.
    2. Make or find key concepts for the levels.
    3. Organise the key concepts into notes.
  • (c) Produce a summary
    1. Produce a summary (in your head, in writing or in a diagram).

Producing input texts - framing

  1. Read the assignment title and identify instructions and concepts.
  2. Read textbook texts and develop concept knowledge.
  3. Search-read and make notes on the case study to frame the case with business concepts.

Producing an analysis text

  1. Define the concepts you are using.
  2. Organise the analysis.
  3. Provide criteria for categories.
  4. Give examples and details for categories.
  5. Use evidence from the case study or elsewhere as rationale for analysis.

Language knowledge

How texts are organised

  • Case study: story, description
  • Case analysis: concepts
  • Levels in text:
    • high-level generalisations and key concepts
    • low-level: examples and details

How texts are structured

  • First paragraphs
  • First sentences of paragraphs

How sentences are structured

  • Nouns and verbs
  • Subject and verb

How word groups are structured

  • Noun groups

Business studies knowledge

  • STEP concepts:
    • external environment
    • social, technological, economic, political factors
  • Stakeholder concepts: power, interest
  • US airline industry
  • Automobile Association demutualisation
  • CCTV industry
  • Nike
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