There are, of course, many examples of operations that have not been managed well. Here, you will study two examples of organisations that have suffered the consequence of a lapse in good operations management practice.
The following activity looks at the impact of a failure of operations management on a single operation.
Allow around 30 minutes for this activity
Look again at Example 1 in the section ‘The importance of operations management’ of Walley (2017).
Now watch Video 4 and answer the questions below.
There is no doubt that this failure was a direct consequence of poor operations management practices. The disaster was not caused by a single mistake, but a whole series of decisions and actions by BP staff and suppliers Halliburton and Transocean. These decisions and actions accumulated and lead to the eventual explosion and oil leak. There were failures in both the design of processes and systems as well as poor monitoring and control:
You should think about the reasons why managers may have made these mistakes. Sometimes it is not clear who has responsibility for particular decisions especially where tasks are subcontracted. Some decisions will be made under time or cost pressure. Put yourself in the position of a rig operations manager who is measured on the productivity of the assets. To what extent can you consistently make decisions that are based on what you consider to be low risks or ethical decisions?
When you look at the impact of these failures the main consequences were the tragic loss of life on the rig during the accident as well as the ecological and social impacts of the oil pollution. The company experienced a number of other effects over the following years:
This list shows the extent of the longer-term impact of the failure of operations management.
The following activity examines what happens if operations are not managed well across an entire supply chain.
A supply chain involves various participants who perform a sequence of activities in moving physical goods or services from a point of origin to a point of consumption.
(Crandall, 2014, p. 6)
Allow around 30 minutes for this activity
Review the section ‘The importance of operations management’ of Walley (2017) and watch Video 5, which describe the issues around the horse meat scandal, and answer the questions below.
The case details the levels of complexity within the supply chain. Meat moves across Europe in a relatively unregulated way. The commentators in these videos indicate that the high-quality products tend to be traceable from farm (or even animal) through the entire supply chain to customer. However, at the ‘value’ end of the market, the supply chain is more complex and there is less traceability. Price competition seems to make meat processors look more widely for meat supply: this increases the number of suppliers and therefore sources of meat for their processed product. Given that the market is price sensitive, suppliers are reluctant to spend more money developing traceability mechanisms. The commentator in the video states that local government authorities have had to restrict the levels of checking they can do because of financial pressures. This places more of a burden on the companies within the supply chain to check for themselves.
Ideally, the entire supply chain should be designed so that price, quality and traceability can be achieved. The main challenge is to find one organisation that is part of this supply chain where managers are willing to take responsibility for the design and control of the entire supply chain.
Most large retail chains do have sophisticated merchandising and supply chain functions, such as the one described in the earlier video. Managers within these departments choose which products to stock on the shelves and where to source them from. This sourcing decision would normally include a supplier selection process whereby potential suppliers are assessed for their ability to provide products of the right quality, in the right quantities, to specific delivery schedules. In sophisticated assessments there could also be checks on suppliers further back in the supply chain (the supplier’s supplier etc.).
OpenLearn - Introduction to operations management
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