Products, services and branding
Products, services and branding

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Free course

Products, services and branding


Looking at products in this free course, Products, services and branding, you have found out about what a product is and the levels which make it up. You have also learned about different ways to classify products. The natures of the product line and product mix have also been explained. In the second of the product units you can delve deeper into the product area, focusing on product management and the analysis of product portfolios.

This OpenLearn course provides a sample of level 2 study in Business Studies [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] .


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