Retail marketing
◄Previous: Introduction

# Learning outcomes

After studying this course, you should be able to:

- define retailing
- understand what marketing means to business executives and academics
- understand the ways that retailers use marketing tools and techniques to interact with their customers.
◄Contents►Next: 1 A definition of retailing

OpenLearn - Retail marketing
Except for third party materials and otherwise, this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence, full copyright detail can be found in the acknowledgements section. Please see full copyright statement for details.