Retail marketing
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## Contents

- Introduction
- Learning outcomes
- 1 A definition of retailing
  - 1.1 Creating a definition of retailing
  - 1.2 Retail product ranges
    - 1.2.1 Different product choices
  - 1.3 Visit a retail store
- 2 What is retail marketing?
  - 2.1 The retail marketing mix
- 3 Marketing communications in retailing
  - 3.1 Marketing communications in practice
  - 3.2 The linear model of communication
  - 3.3 The message
  - 3.4 The marketing communication mix
- Conclusion
- References
- Acknowledgements

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