Retail marketing

# References

Booms, B. H. and Bitner, M. J. (1981) ‘Marketing strategies and organizational structures for service firms’, in Donnelly, J. H and George, W. R (eds) Marketing of Sciences, Chicago, American Marketing Association, pp. 47–51.

Davies, M. (2001) ‘Adaptive AHP: a review of marketing applications with extensions’, European Journal of Marketing, vol. 35, no. 7/8, pp. 872–94.

Fill, C. (2009) Communications; Interactivity, communities and content, New Jersey, Prentice Hall.

Jobber, D. (2010) Principles and Practice of Marketing (6th edn), London, McGraw-Hill.

OpenLearn - Retail marketing
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