Retail marketing

# 3 Marketing communications in retailing

For a retailer, it is important to understand how to promote products and communicate with customers as this affects overall success. In the retail industry, promotion is frequently called marketing communications and this is the term we will use for the rest of this section. The following activities aim to give you insight into the meaning of the term ‘marketing communications’ and identify the key considerations of marketing communications plans.

OpenLearn - Retail marketing
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