Retail marketing

1.2.1 Different product choices

We started by creating a definition of retailing, now let's explore the different product choices we might be offered by certain retailers and think about how this experience adds to our definition of retailing.

Activity 2: Going shopping

Allow 60 minutes for this activity

Purpose: to explore product categories we can use to group retailers and their competitors.

Task: Visit the six retail websites that we direct you to below and then suggest how our definition matches up against our selected retailers and see what we might be able to add to our definition.

Retail websites

We can add to our definition so that we now have a broader understanding of the scope of retailing:

Although traditionally retailers were businesses that supplied individuals, some retailers are expanding the types of customers they serve and selling to other businesses. Furthermore, retailers sell their goods in different ways, or formats, and the internet is creating opportunities for further changes to retailing.

Before we move on to explore the role of marketing it's time for a trip to the shops. You should already be starting to think about retailers from a different viewpoint than that of a shopper.

OpenLearn - Retail marketing
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