This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, before moving on to look at different forms of marketing communications and advertising used by retailers.
Course learning outcomes
After studying this course, you should be able to:
understand what marketing means to business executives and academics
understand the ways that retailers use marketing tools and techniques to interact with their customers.
You can start this course right now without signing-up. Click on any of the course content sections below to start at any point in this course.
If you want to be able to track your progress, earn a free Statement of Participation, and access all course quizzes and activities, sign-up.
Creative commons: The Open University is proud to release this free course under a Creative Commons licence.
However, any third-party materials featured within it are used with permission and are not ours to give away. These
materials are not subject to the Creative Commons licence. See terms and conditions377 and our FAQs378.
Full copyright details can be found in the Acknowledgements section of each week.
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