Skip contents
Contents
- Introduction
- Learning outcomes
- 1 Course overview
- 2 Understanding the nature of social marketing
- 3 Understanding consumer behaviour
- 4 Stakeholders and target markets
- 5 The role of communications and branding in social marketing programmes
- 6 Course questions
- 7 Conclusion
- References
- Acknowledgements
Except for third party materials and otherwise stated in the acknowledgements section, this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence
Please see full copyright statement and terms of use for more details.