Social marketing

# Acknowledgements

The content acknowledged below is Proprietary (see terms and conditions) and is used under licence.

Except for third party materials and otherwise stated (see terms and conditions), this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence

Grateful acknowledgement is made to the following sources for permission to reproduce material in this course:

Course image: JD Hancock in Flickr made available under Creative Commons Attribution 2.0 Licence.

Case Study 11 : ‘The challenges of using social marketing in India: the case of HIV/AIDS prevention’ by Sameer Deshpande (pp. 297–301) and pp. 93–98 from Hastings, G. (2007), Social marketing: why should the Devil have all the best tunes?, Oxford, Butterworth Heinemann.

Figure 1 from Hastings, G. (2007) Social Marketing: Why should the Devil have all the best tunes? Oxford, Butterworth Heinemann.

Figure 3 from Fischbacher, M. (2005) ‘Masters in public health’, course material, University of Glasgow [unpublished].

Figure 4 adapted from Johnson, G. and Scholes, K. (1999) Exploring Corporate Strategy, (5th edn), Prentice Hall Europe.

Figures 6 and 8 from Belch, G. E. and Belch, M. A. (2001) Advertising and Promotion: An Integrated Marketing Communications Perspective (5th edn), New York, McGraw.

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OpenLearn - Social marketing
Except for third party materials and otherwise, this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence, full copyright detail can be found in the acknowledgements section. Please see full copyright statement for details.