Contemporary issues in managing
Skip contents

Contents

  • Introduction
  • Learning outcomes
  • Session 1: Managing through organisational culture
    • 1.1 The five major cultural practices
    • 1.2 Organizational culture act as a mechanism of control
    • 1.3 Session 1 quiz
  • Session 2: Managing through internal marketing
    • 2.1 Internal marketing plan
      • Information gathering and researching
      • Segmentation and targeting
      • Identifying and building a relationship
      • Development of internal products
      • Communication
    • 2.2 Internal marketing cycle
    • 2.3 Session 2 quiz
  • Session 3: Managing through collective leadership
    • Benefits of collective leadership
    • 3.2 Drawbacks of collective leadership
    • Music improvisation and Collective Leadership
    • 3.3 Facilitating collective leadership
    • 3.4 Using collective leadership for problem-solving
    • 3.5 Session 3 quiz
  • Conclusion
  • References
  • Acknowledgements

ou logoCreative Commons non-commercial share alike icon Except for third party materials and otherwise stated in the acknowledgements section, this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence

Please see full copyright statement and terms of use for more details.