Contemporary issues in managing
Contemporary issues in managing

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Free course

Contemporary issues in managing

Segmentation and targeting

Segmentation in the internal marketing context is the process of grouping employees with similar characteristics, such as needs, wants, tasks and attitudes.

Segmentation can be based on surveys, observation or management appraisals. Often employees are segmented on basic criteria such as job role or department but other more sophisticated approaches may be used, such as psychographic or behavioural segmentation, which may be more appropriate; for example, readiness or willingness to change or become involved in initiatives.

B870_1

Take your learning further

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to University-level study, we offer two introductory routes to our qualifications. You could either choose to start with an Access module, or a module which allows you to count your previous learning towards an Open University qualification. Read our guide on Where to take your learning next for more information.

Not ready for formal University study? Then browse over 1000 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus371