Introduction

Welcome to Week 4 of Developing business ideas for drone technologies. Week 4 is the first of three weeks dedicated to the concept of the business model canvas. This week you will have the chance to learn what a value proposition is. The value proposition is the main component of the business model canvas, and it is fundamental to designing a full business model canvas.

Figure 1 shows the learning cycle for Week 4.

By the end of Week 4, you should be able to:

• understand the concept of a business model canvas and value proposition canvas
• identify and design the different elements of a value proposition
• present a value proposition to an audience.