2.2 The value map
The second fundamental block of the value proposition canvas is the value map. It is represented in the left-hand side of Figure 5, and is made of three blocks: product and services, gain creators, and pain relievers. You will now examine each of these in turn.
Figure 5 (repeated) The components of the value map and customer (segment) profile
OpenLearn - Developing business ideas for drone technologies
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