3 The sustainability area

This area of the sustainable business model canvas is made up of two blocks: eco-social costs and eco-social benefits. As introduced in Week 4, these two blocks were added to the original version of the business model canvas by Osterwalder et al. (2010) by members of the CASE Project (CASE, 2018). The ecological and social impact of the activities are the focus for this area: these blocks aim to help maximise positive outcomes while minimising negative effects on both the society and the environment. As a result, sustainability is ingrained within the fundamental operations of the business.