Conclusion

This short course has introduced you to the concepts of identifying a business idea and mapping the stakeholders, in the growing industry of drone technologies.

You were introduced to the ICAERUS Horizon EU project and its set of different use cases: five innovative developments of drone-related technologies which have potential to be integrated into new businesses.

You looked at the nascent stage of the industry lifecycle to understand what happens in the first three stages of the development of a new industry. The drone industry, like many other new industries, is articulated in industry segments that are at a different stage of development. You looked at the features of each stage as they can influence both the amount and the nature of business opportunities – it is important to understand where a new business idea would be located.

You then looked at the process of identification of business ideas and looked at the trajectory of the development of an idea towards a marketable product or service. This trajectory is definitely not linear and there are several iterations where the idea is refined and distilled in a more structured proposition.

In this process, the interaction with stakeholders and their feedback becomes fundamental, and you looked at stakeholders, learning how to identify them and categorise whether they are internal or external, primary or secondary and prepare a map of their power and interest.

If you found this course interesting, there will be the opportunity to learn more on drone businesses when an extended version of the course is published in summer 2024.