- Introduction and guidance
- What is a badged course?
- How to get a badge
- Introduction
- 1 Are you an entrepreneur?
- 2 What’s the big idea?
- 3 Invention, innovation and enterprise
- 4 Learning about ideas
- 5 Solving problems and seeing opportunities
- 6 This session’s quiz
- 7 Summary
- Introduction
- 1 Starting your business
- 2 Business in the UK
- 3 Planning for growth
- 4 Protecting your idea
- 5 What kind of business structures are there?
- 6 Getting and running a business
- 7 This session’s quiz
- 8 Summary
- Introduction
- 1 Practice and theory
- 2 Your business model is unique
- 3 The entrepreneur’s dilemma
- 4 This session’s quiz
- 5 Summary
- Introduction
- 1 Who are your customers?
- 2 The marketing mix
- 3 How will you compete?
- 4 This session’s quiz
- 5 Summary
- Introduction
- 1 The value proposition (VP)
- 2 How mutual value is created
- 3 Optimising value
- 4 Brand or USP?
- 5 Defining your value proposition
- 6 This session’s quiz
- 7 Summary
- Introduction
- 1 An environmental scan
- 2 Transformation model
- 3 From resources to capabilities
- 4 Sustainability and making a difference
- 5 This session’s quiz
- 6 Summary
- Introduction
- 1 Financing your business
- 2 Cash management
- 3 Financial accounts
- 4 Limited liability
- 5 What are potential investors looking for?
- 6 Debt
- 7 Grants
- 8 Alternative finance
- 9 This session’s quiz
- 10 Summary
- Introduction
- 1 Overcoming self-doubt
- 2 Building your network
- 3 Pitching your business
- 4 The secrets of success
- 5 This session’s quiz
- 6 Summary
- Where next?
- Tell us what you think
- References
- Further Reading
- Acknowledgements
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Contents
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