3.2 What are your goals?

Knowing what you want to get from setting up your own business is an important early step. The following reflection will help you to outline what your goals and ambitions are for your business.

Reflection

What does running your own business mean to you?

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What is your business all about? What is its purpose – or to use the jargon – its mission?

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Who else will be affected by your decisions?

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Thinking ahead five years, where do you see yourself, your family, your business?

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Do you have the mindset that Banerjee suggests is vital to grow?

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Now consider your own personal values – what is important to you? Does your image of the future square with your values? Are there any that are likely to conflict?

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Five years from now, your business could be well established and hopefully you will have achieved your goals, but to get there means taking stock of your situation, making some decisions and taking action now.

Next you will look at how to protect your idea from being stolen or copied.

OpenLearn - Entrepreneurship – from ideas to reality
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