Transcript

EMILY PRINCE

I really jumped in, if I'm honest. A lot of the interventions and the work that we offer is work that I've been doing for years. So I already had of all of my resources and all of the things I needed.

Where I sought support was through the business side of it. So I started talking to an accountant who's been with me since the beginning and took advice from just local business people, who through sites like LinkedIn made contact when I was asking for help on different issues. And just kind of used all of their expertise to just go for it. And probably not the most conventional thing to have done, but I felt there was an urgent need for what I had to offer. And so I wanted to get out there as soon as I could.

CLAUDIO MARTURANO

I definitely never jumped right in. Like I said before, the idea came five years ago. We've been working on it now for over a year. And it really took a year of planning and going to see customers, going to see the market, going to really see how it was developed. Why the competitors were doing what they were doing, why nobody was doing what I wanted to be done. And there was a lot of planning involved in coming up to this stage that it is now.

NICK ALLEN

Naomi is very creative and has a totally different personality to me. I'm much more of the finance and operations kind of person, much more conservative, in general. And so she was very keen to just throw ourselves out there and see what people thought of us. And I was much more keen to use my Open University knowledge and build plans.

ALEX BOND

When we initially started and we were going all over the place, we weren't really conforming to any of these standard business practices. But I think, if we look back now, we do everything that had been advised to us. It just took us an extra six months, because we were going around doing it without any rhyme or reason. And we didn't want to follow it. It seemed logical to us to do it in our own free way. But, I mean, the advice is there for a reason. It's ultimately a great way to build business.