Long description

There are four blocks of texts with an arrow pointing from one to the next:

1. Start with an assessment of the business and accounting environment in which the financial statements are presented.
2. Establish industry benchmarks and average industry ratios with which to compare individual company financial performance.
3. Evaluate the performance of the company, using different types of analysis.
4. Finally, generate forecasts to estimate the company’s future growth in sales and profitability, and attempt to estimate how the current market value of the company relates to analysts’ estimation of the company’s intrinsic or fundamental value.