Transcript

SPEAKER:

Following desire comes knowledge, the knowledge on what to do. What do I need to know during the change? What do I need to know after the change? Knowledge is important, but it needs context.

Knowledge needs to come after awareness and desire. It's necessary but not sufficient. Now, there are factors that influence your knowledge. Your current knowledge base certainly plays a role. How big is the knowledge gap between what you know today and what you need to know to be successful after this change happens?

Certainly, your learning style and your capability and capacity to learn new things will be important here. Nobody's going to ever be able to teach me math. It's just kind of the way it is. And so there might be inhibitors around my style or capability to learn certain things.

And then resources, what time do I have available? What resources do I have available to help me learn?

Now interestingly, from an ad car observation perspective, knowledge is the knee-jerk default reaction. We have a change we need employees to make. What do we do? Send them to training.

And I use this analogy, the picture of the hammer. If you only have a hammer, everything looks like a nail. And before change management became matured to where it is today, before it really got the rigor and the process and structure and repeatability, the way we could try to bring about change was training. It was the hammer we had to swing around.

Training and communication, right? Those are the two hammers we had. And so I think that notion of, if we need somebody to do something differently, send them to training has perpetuated into our organizations today.

Without context, without awareness and desire, the attempt to build knowledge is going to be a miss. We're going to have people sitting at the back of their room with their arms crossed across their chest, wondering what it was they were going to make for dinner that night. Knowledge is critical and necessary, but insufficient when we don't have awareness and desire beforehand.

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