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What does it make to be an entrepreneur? Is it hardcoded into certain individuals? Or is it just a matter of changing the way we view opportunities? In this series of audios Emeritus Professor, Colin Gray, of Enterprise Development at The Open University is joined by entrepreneur and Open University graduate, Julian Brouwer, to discuss the practical issues that ----- when you try to bring a technological innovation to market.
This material forms part of the course B322 Investigating entrepreneurial opportunities
- Duration 55 mins
- Updated Sunday 24th October 2010
- Posted under Money & Business
Track 1: Why study entrepreneurship?
Julian starts with ten ideas a week, he writes them down and runs them through a process he calls an ‘entrepreneurial strategic view’ the results will determine his level of investment.
© The Open University 2010
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Tracks in this podcast:
| Track | Title | Description |
|---|---|---|
| 1 | Why study entrepreneurship? | Julian starts with ten ideas a week, he writes them down and runs them through a process he calls an ‘entrepreneurial strategic view’ the results will determine his level of investment. Play now Why study entrepreneurship? |
| 2 | Developing a new idea | Julian discuses developing his electronic notice board idea works. Play now Developing a new idea |
| 3 | Julian's idea - managing risks | Julian talks about protecting an idea from theft. Play now Julian's idea - managing risks |
| 4 | SWOT analysis | One of the most widely used tools in business decision making is the SWOT analysis; strengths, weaknesses, opportunities and threats of a proposal. Play now SWOT analysis |
| 5 | STEEP analysis | The STEEP analysis is a way to systematically scan your external business environment to help make sense of our fast moving, complex world. Play now STEEP analysis |
| 6 | Competitor and market research | What techniques can you use to research your market and competitors to plan effective strategies? Play now Competitor and market research |
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