4.3.2 Informational roles
Managers must collect, disseminate and transmit information and these activities have three corresponding informational roles: monitor, disseminator and spokesperson.
In monitoring what goes on in the organisation, a manager will seek and receive information about both internal and external events and transmit it to others. This process of transmission is the dissemination role, passing on information. A manager has to give information concerning the organisation to staff and to outsiders, taking on the role of spokesperson to both the general public and those in positions of authority. Managers need not collect or disseminate every item themselves, but must retain authority and integrity by ensuring the information they handle is correct.