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# Long description

This figure is in the form of a cartoon comprising four columns and two rows. In the top row the four columns from left to right are labelled7 Deadly Sins of Marketing, Sloth, Envy, and Greed. In the column labelled Sloth there is a drawing of a man saying ‘whatever we did last year’. In the column labelled Envy there is a drawing of a man saying ‘whatever our competitor is doing’. In the column labelled Greed there is a drawing of a man saying ‘whatever accumulates the most likes’. In the second row the four columns from left to right are labelled Gluttony, Lust, Wrath and Pride. In the column labelled Gluttony there is a drawing of a man saying ‘whatever includes a fancy ad shoot’. In the column labelled Lust there is a drawing of a man saying ‘whatever affiliates will partner with us’. In the column labelled Wrath there is a drawing of a man saying ‘whatever spams the most people’. In the column labelled Pride there is a drawing of a man saying ‘whatever wins an advertising award’.