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# References

Aaker, D. (1991) Managing Brand Equity, New York, The Free Press.

About.com (2012) Walt Disney Mission Statement: Creativity + Innovation = Profits [Online], About.com. Available at http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Walt-Disney-Mission-Statement.htm (Accessed 6 December 2012).

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de Chernatony, L., McDonald, M. and Wallace, E. (2011), Creating Powerful Brands, 4th edn, Oxford, Butterworth-Heinemann.Dibb, S., Simkin, L., Pride, W. and Ferrell, O.C. (2012) Marketing Concepts and Strategies, Andover, Cengage Learning.

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Evans, R. and Leigh, D. (2010) ‘Judge “astonished” by corruption denials as he fines BAE £500,000’, Guardian, 21 December, [online] http://www.guardian.co.uk/world/2010/dec/21/bae-fined-illicit-payments-middleman (Accessed 25 April 2012).

Fog, K., Budtz, C., Munch, P. and Blanchette, S. (2010) Storytelling – Branding in Practice, 2nd edn, London, Springer.

Gronroos, C. (1981) ‘Internal marketing: an integral part of marketing theory’, in Donnelly, J. and George, W. (eds), Marketing Services, Chicago, American Marketing Association.

Gronroos, C. (1985) ‘Internal marketing, theory and practice’, in Bloch, T.M., Upah, G.D. and Zeithaml, V.A. Services marketing in a changing environment, Chicago, American Marketing Association.

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Keller, K. (2008) Strategic Brand Management, 3rd edn, London, Prentice Hall.

Kohli, A.K., Jaworski, B.J. and Kumar, A. (1993) ‘MARKOR: A Measure of Market Orientation’, Journal of Marketing Research, vol. 30, no. 4, pp. 467–77.

Marsden, D. (2007) ‘Marketing ethics’, in Littler, D. (ed) Blackwell Encyclopaedic Dictionary of Marketing, Oxford, Blackwell.

McGee, L.W. and Spiro, R.K. (1988) ‘The marketing concept in perspective’, Business Horizons, vol. 31, no. 3, pp. 40–5.

McKinny Engineering Library (2012) U.S. Trademark History Timeline [Online], McKinney Engineering Library. Available at http://www.lib.utexas.edu/engin/trademark/timeline/tmindex.html (Accessed 11 June 2012).

The Walt Disney Company (2011) Fiscal Year 2011 Annual Financial Report and Shareholder Letter [Online], The Walt Disney Company. Available at http://cdn.media.ir.thewaltdisneycompany.com/2011/annual/WDC-10kwrap-2011.pdf (Accessed 7 December 2012).

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