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# Conclusion

In this course you have engaged in a sample of the key issues affecting marketing in the 21st Century. You considered if marketing was a process or philosophy, the role of ethics in marketing and how sometimes ethical decisions may not always be apparent.

You then considered the role of branding in marketing and personal identity and finally we briefly considered one of the influences on how marketing practice is changing.

We hope that you found this course interesting and that it has encouraged you to continue studying marketing.

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OpenLearn - Marketing in the 21st century
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