◄Previous: Introduction

# Learning outcomes

After studying this course, you should be able to:

- recognise various models of marketing communication
- identify different digital marketing communication tools and understand media selection
- explain different types and characteristics of message sources and appeals
- evaluate how message appeal can be employed in different contexts
- critically reflect on ethical issues in online marketing communication.
◄Contents►Next: 1 The role of marketing communications

OpenLearn - Marketing communications in the digital age
Except for third party materials and otherwise, this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence, full copyright detail can be found in the acknowledgements section. Please see full copyright statement for details.