Introduction
In this course, you will explore marketing communications in the digital era. It’s likely that whether on TV, magazine, radio or internet, you’ll come across messages in different forms to convey meanings to you and influence your attitudes and behaviours. This course will introduce the role of marketing communications and explain the marketing communication processes and messages with theoretical models and real-life examples.
You will also look into a mix of tools for communicating messages with a focus on digital media. Finally, you will consider the ethical issues in marketing communication.
This OpenLearn course is an adapted extract from the Open University course B328 Marketing in action.
OpenLearn - Marketing communications in the digital age Except for third party materials and otherwise, this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence, full copyright detail can be found in the acknowledgements section. Please see full copyright statement for details.