◄Previous: Conclusion

# References

Andrews, M., Goehring, J., Hui, S., Pancras, J. and Thornswood, L. (2016) ‘Mobile promotions: a framework and research priorities’, Journal of Interactive Marketing, 34, pp. 15–24. DOI: 10.1016/j.intmar.2016.03.004.

Baines, P. and Fill, C. (2017) Fundamentals of marketing. Oxford: Oxford University Press.

Barry, J.M. and Graça, S.S. (2018) ‘Humor effectiveness in social video engagement’, Journal of Marketing Theory and Practice, 26(1–2), pp. 158–180.

Borgerson, J.L. and Schroeder, J.E. (2002) ‘Ethical issues of global marketing: avoiding bad faith in visual representation’, European Journal of Marketing, 36(5/6), pp. 570–594.

Borgerson, J.L. and Schroeder, J. (2005) ‘Identity in marketing communications: an ethics of visual representation’ in Kimmel, A. (ed.) Marketing communication: new approaches, technologies, and styles. Oxford: Oxford University Press. pp. 256–277.

Brown, S. (1999) ‘Retro-marketing: yesterday’s tomorrows, today!’, Marketing Intelligence and Planning, 17(7), pp. 363–376

Brown S, Kozinets R.V, Sherry J.F. (2003) ‘Teaching old brands new tricks: retro branding and the revival of brand meaning’, Journal of Marketing, 67(3) pp. 19-33

Calfee, J.E. and Ringold Jones, D. (1994) ‘The 70% majority: enduring consumer beliefs about advertising’, Journal of Public Policy and Marketing, 13(2), pp. 228–238.

Chaffey, D. and Ellis-Chadwick, F. (2019) Digital marketing: strategy, implementation and practice. 7th edn. Harlow: Pearson.

Cline, T.W. and Kellaris, J.J. (2007) ‘The influence of humor strength and humor-message relatedness on ad memorability: a dual process model’, Journal of Advertising, 36(1), pp. 55–67.

Dahl, D.W., Frankenberger, K.D. and Manchanda, R.V. (2003) ‘Does it pay to shock? Reactions to shocking and nonshocking advertising content among university students’, Journal of Advertising Research, 43(3), pp. 268–281.

De Pelsmacker, P., Geuens, M. and Vanden Bergh, J. (2017) Marketing communications: a European perspective. 6th edn. Harlow: Pearson Education.

Donovan, R. and Henley, N. (2010) Principles and practice of social marketing: an international perspective. Cambridge: Cambridge University Press.

Eagle, L., Dahl, S., Czarnecka, B. and Lloyd, J. (2020) Marketing communications. 2nd edn. London: Routledge.

Fill, C. and Turnbull, S. (2019) Marketing communications touchpoints, sharing and disruption. 8th edn. Harlow: Pearson Education.

Foley, J.P. and Pastore, P. (1997) Ethics in advertising. Vatican City: Pontifical Council for Social Communications. Available at: http://www.vatican.va/roman_curia/pontifical_councils/pccs/documents/rc_pc_pccs_doc_22021997_ethics-in-ad_en.html (Accessed: 25 September 2020).

Goffman, E. (1976) Gender Advertisements. London: Palgrave

Gourlay, C. (2007) ‘Street brawl videos, with a Pepsi ad on the side’, The Sunday Times, 29 July, p. 7.

Hanlon, A. (2019) Digital marketing: strategic planning and integration. Los Angeles, CA: Sage.

Holbrook, M. and Schindler, R. (2003) ‘Nostalgic bonding: exploring the role of nostalgia in the consumption experience’, Journal of Consumer Behaviour, 3(2), pp. 107–127.

Jobber, D. and Ellis-Chadwick, F. (2013) Principles and practice of marketing. 7th edn. London: McGraw-Hill.

Kalaydjian Richardson, A. and Vallone, D. (2011) ‘Beyond fear appeals in health messaging: the example of smoking cessation campaigns’., in Kovács, H.V. (ed.) Mass media. coverage, objectivity, and changes. New York: Nova, pp. 47–66.

Lee, H. and Cho, C-H. (2020) ‘Digital advertising: present and future prospects’, International Journal of Advertising, 39(3), pp. 332–341. DOI: 10.1080/02650487.2019.1642015.

Murphy, P.E., Laczniak, G.R., Bowie, N.E. and Klein, T.A. (2005) Ethical marketing. Basic ethics in action. Upper Saddle River, NJ: Pearson Prentice Hall.

Paek, H.-J. and Nelson, M.R. (2007) ‘A cross-cultural and cross media comparison of female nudity in advertising’, Journal of Promotion Management, 13(1/2) pp. 145–167.

Putrevu, S. (2008) ‘Consumer responses toward sexual and nonsexual appeals: the influence of involvement, need for cognition (NFC), and gender’, Journal of Advertising, 37(2), pp. 57–69.

Reichert, T., Childers, C.C. and Reid, L.N. (2012) ‘How sex in advertising varies by product category: an analysis of three decades of visual sexual imagery in magazine advertising’, Journal of Current Issues and Research in Advertising, 33(1), pp. 1–19.

Rook, D.W. (1987) ‘The Buying Impulse’, Journal of Consumer Research, 14(2), pp. 189–199.

Shimp, T. (2010) Integrated marketing communications in advertising And promotion. Mason, Ohio: South-Western.

Stern, B. (1992) ‘Historical and personal nostalgia in advertising text: The Fin de siecle Effect’, Journal of Advertising, 21(4), pp. 11–22.

Vos, S., Crouch, R., Quester, P. and Ilicic, J. (2017) ‘Examining the effectiveness of fear appeals in prompting help-seeking: the case of at-risk gamblers’, Psychology and Marketing, 34(6), pp. 648–660.

Wirtz, J.G., Sparks, J.V. and Zimbres, T.M. (2018) ‘The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review’, International Journal of Advertising, 37(2), pp. 168–198.

Witte, K. and Allen, M. (2000) ‘A meta-analysis of fear appeals: implications for effective public health campaigns’, Health Education and Behavior, 27(5), pp. 591–615.

◄Contents►Next: Acknowledgements

OpenLearn - Marketing communications in the digital age
Except for third party materials and otherwise, this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence, full copyright detail can be found in the acknowledgements section. Please see full copyright statement for details.