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# Long description

This figure shows the five components of the marketing communications mix. The term ‘Marketing communications mix’ is written in a large pink circle at the centre of the image. Around this are five interlinked coloured circles. Inside each circle is the name of one of the elements of the marketing communications mix. Starting at the 12 o’clock position and moving in a clockwise direction, these are: advertising; sales promotion; public relations; direct marketing; personal selling