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# Long description

This figure shows a visual representation of the different types of emotional appeal. In the centre of the image is a large purple circle with the words ‘emotional appeals’. Emanating out from this circle are a series of arrows that point to six more coloured circles, each containing the name of one form of emotional appeal. Starting at the 12 o’clock position and moving in a clockwise direction, these read: fear; guilt; shock; sex; humour; nostalgia.