# Acknowledgements

This free course was written by Xia Zhu and Yue Meng-Lewis. It was first published in December 2022.

Except for third party materials and otherwise stated (see terms and conditions), this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence .

The material acknowledged below is Proprietary and used under licence (not subject to Creative Commons Licence). Grateful acknowledgement is made to the following sources for permission to reproduce material in this free course:

Images

Course image: violetkaipa/Shutterstock.com

Figure 2: Markus Spiske/Unsplash

Figure 3: adapted from p. 634 Kotler et al (2019).

Figure 4: Cartoon image: Resource/shutterstock.com

Figure 5: Dmitrii_Guzhanin/iStock/Getty Images Plus

Figure 7: Simon Hark/Shutterstock.com

Figure 9: Sunan Panyo/123RF.com

Figure 10: sebastien decoret/123RF.com

Figure 11: Oleksandr Kashcheiev/123RF.com

Figure 12: © Fred Bush Safaris

Figure 13: Olivier Le Moal/123rf.com

Audio-visual

Video 2: Sasol ‘Ama-Glug-Glug’ advert https://www.youtube.com/watch?v=Nf1wD3FxOIw&feature=youtu.be&ab_channel=Sasol courtesy: Sasol https://www.sasol.com/

Video 7: HelloFresh ‘Dinner is solved’ advert. Courtesy: HelloFresh UK https://www.hellofresh.co.uk/

Video 10: NHS ‘Second-hand smoke – the invisible killer’ advert https://www.youtube.com/watch?v=YtdhpaQw5t8&ab_channel=LucindaSinclair NHS. Crown Copyright

Video 13: Dark Gummies advert. Courtesy: Drug Free Kids Canadahttps://www.drugfreekidscanada.org

Video 16: Nintendo ‘Two brothers’ advert. courtesy: Alec Helm/The Nintendo Company

Every effort has been made to contact copyright owners. If any have been inadvertently overlooked, the publishers will be pleased to make the necessary arrangements at the first opportunity.

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OpenLearn - Marketing communications in the digital age
Except for third party materials and otherwise, this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence, full copyright detail can be found in the acknowledgements section. Please see full copyright statement for details.