6.2 Economic environment
Economic variables such as inflation, interest rates, savings patterns, economic growth, exchange rates, the levels of taxation and government spending all influence the amount of money people have to spend. This is likely to have an impact on most organisations. Businesses will experience, for example, varying levels of demand for their products or services and charities will experience varying levels of donations, as the amount of money people have to spend fluctuates in response to variations in major economic variables.
