7 Summary of Week 1

By this point, you should have a better understanding of what personal branding is all about. You’ve considered how different authors view it and some of the advantages you can gain from it. You’ve also taken some time to reflect on your own personal brand and why you want to develop it.

You should now be able to:

• recognise what a personal brand is
• review your current personal brand
• identify areas of interest based on your current aims and aspirations.

Next week, you’ll focus on what makes a successful brand.

You can now go to Week 2.