Introduction

Welcome to Week 3 of the course.

Last week you were introduced to the processes and practices behind branding a product or organisation, and you started to consider how they might be applied in a personal branding context.

This week, you’ll look at personal branding in more detail, exploring how and why it has developed and what can be learned from those who use their personal brand effectively, or not.

Watch this video to introduce the week:

By the end of this week, you will be able to:

• recognise how a clear personal brand can be beneficial to your career
• appreciate the ways that celebrity branding tactics might be used to your own advantage
• understand the value of developing an authentic brand.

You’ll start the week looking at how personal branding has developed.