7 Summary of Week 3

This week, you have focused on real life examples of personal branding and looked in more detail at the impact it can have in the workplace. You’ve considered what can be learned from the personal branding of people in the public eye, and how their approach can be applied to those of us who don’t aspire to celebrity!

You should now be able to:

• recognise how a clear personal brand can be beneficial to your career
• appreciate the ways that celebrity branding tactics might be used to your own advantage
• understand the value of developing an authentic brand.

Next week you’ll begin to look in more detail at developing your own personal brand.

You can now go to Week 4.