Introduction

Welcome to Week 4 of the course.

Last week you learned more about what personal branding is, looking at how a personal brand can be used in the workplace and considering some celebrity case studies, both good and bad.

This week, you’ll concentrate on defining the various elements of your own brand, understanding what you want it to achieve and exploring the key attributes you want to promote to others.

Watch this video that introduces the week:

By the end of this week, you will be able to:

• recognise the key elements of your personal brand
• articulate your values, strengths and personality traits more clearly
• describe your career goals.

Over the rest of the course you will be referring back to your answers from the various activities this week. It is worth noting that there is the option ‘Download your answers for the documents on this course’ on the left hand side of every page. This will produce a PDF document of all of your answers to the activities for you to refer back to as needed.

You’ll begin this week by considering the different elements that your personal brand might include.