8 Summary of Week 4

By this point, you should be starting to feel more confident about the various elements of your personal brand. You might have considered some of them for the first time and need some additional support to finalise your story, or you might have used this week’s various activities to hone and finish it.

You should now be able to:

• recognise the key elements of your personal brand
• articulate your values, strengths and personality traits more clearly
• describe your career goals.

Next week, you’ll view things from the employer’s perspective – considering what they are looking for in a personal brand and what they might be looking for in the future.

You are now halfway through the course. The Open University would really appreciate your feedback and suggestions for future improvement in our optional end-of-course survey, which you will also have an opportunity to complete at the end of Week 8. Participation will be completely confidential and we will not pass on your details to others.

You can now go to Week 5.