Introduction

Welcome to Week 5 of the course.

Last week you identified and summarised the key elements of your own personal brand, starting to consider what you might present to employers.

This week, you’ll shift to focus on the employer perspective – exploring what they want to know about you and your brand, and how that might change in the future.

Watch this video that introduces the week:

By the end of this week, you will be able to:

• identify your target audience
• describe what employers are looking for
• understand the importance of maintaining your personal brand.

You’ll start by considering who your target audience should be.