Introduction

Welcome to Week 1 of this free badged course Personal branding for career success. Congratulations! You are on your way to developing a new personal brand that will enhance your professional profile and your career.

Whether you are starting from scratch or looking to enhance your existing brand, this course can help you.

This is not intended to be an academic course, rather a self-help career guide to personal branding, so you’ll see references to both academic research and online blog content. For a topic such as this, there are many experienced and relevant individuals who choose to share their commentary in popular books and online, rather than through academic publications.

Watch this video that introduces the week:

By the end of this week, you will be able to:

• recognise what a personal brand is
• review your current personal brand
• identify areas of interest based on your current aims and aspirations.

The Open University would really appreciate a few minutes of your time to tell us about yourself and your expectations for the course before you begin, in our optional start-of-course survey. Participation will be completely confidential and we will not pass on your details to others.