7 Summary of Week 5

By now, you should have a clearer sense of your chosen target audience and an awareness of what employers are looking for. You have also considered employers’ views about personal branding and how the wrong messages can backfire.

You should now be able to:

• identify your target audience
• describe what employers are looking for
• understand the importance of maintaining your personal brand.

This week, you have started to explore the use of your personal brand online, and next week you’ll continue to look at that in more detail.

You can now go to Week 6.