Introduction

Welcome to Week 6 of the course.

Last week you considered how the needs of employers, both now and in the future, might impact on your personal brand.

This week, you’ll focus on how to promote your brand online. You’ll look at social media and the platforms you could consider joining if you haven’t already, e.g. LinkedIn. Most commentators advise that you focus your attention on one platform to start with, as maintaining a profile across several networks takes a lot of time.

Watch this video that introduces the week:

By the end of this week, you will be able to:

• identify any issues with your current online brand
• recognise how to promote your brand online
• describe how you might use various social media platforms to promote your brand.

You’ll start the week by considering your current online brand.