Introduction

Welcome to Week 7 of the course.

Last week you focused on promoting your brand online, via popular social media platforms including LinkedIn and Facebook.

This week, you’ll explore how to promote your brand in writing and in person. These interactions occur all the time in the workplace, and you’ll learn how to be ready to respond when they do.

Watch this video that introduces the week:

By the end of this week, you will be able to:

• emphasise your personal brand during the job application process
• demonstrate your personal brand in day-to-day interactions
• recognise opportunities to promote your personal brand in writing and in person.

You’ll start this week by looking at how to promote your personal brand during the job application process.