Transcript

Understanding marketing principles and practices

This week, you’ll focus on a broader aspect of branding -

looking at what can be learned from the way marketing professionals brand products and organisations.

You’ll consider their tactics and techniques -

identifying the key elements of a successful brand,

considering the concept of a target audience,

and recognising the importance of brand positioning.

Throughout the week, you’ll explore how these principles can boost your own personal brand.

Week 2, let’s get started!