Transcript

Personal branding explained

Personal branding is still a relatively new concept.

In the 1990’s Tom Peters said ‘It’s this simple. You are a brand. You are in charge of your brand.’

The impact of social media on personal branding has been huge,

and you’ll explore that later in the course.

This week, you’ll focus on how a strong personal brand can make a difference in the workplace

and look at what you can learn from the way celebrities use and manipulate their brands.

You’ll also consider what happens when mistakes are made,

and how to avoid them happening to you.

Week 3, let’s get started!