Transcript

Where am I starting from?

Welcome to Week 1 of Personal branding for career success

This week, you’ll start by asking ‘what is a personal brand’?

You’ll see definitions from academics and business professionals

and explore the pros and cons of developing a personal brand.

You’ll think about your own personal brand and how you might describe yourself to a stranger,

and you’ll identify your aims for the course.

Finally, you’ll use time management tools to help you find time to study this course.

Week 1, let’s get started!