Transcript

Gayle Johnson

I would say choose one or two platforms and go for those. Don't worry. I get very overwhelmed thinking about all the things I could be doing on social media. And I would say to anybody, do a few things well rather than try and keep lots of balls in the air and juggle them all.

I would then say, as much as possible, let people into your world. And that world can be- you don't have to overshare, that world can be curated. I don't think there's a conflict between showing people the bits that are relevant to them with being authentic. I think there's a way to do both. Your audience doesn't need to know everything about you. They just need to know the bits that are going to help them build a connection with you. So think about how you can be human online. Don't use it as purely a selling machine because honestly I think the sales will happen organically if it's a business that you're building.

And I would also say don't be afraid to share your opinions and share your expertise. So I've said be very human, and I share pictures of my cats all the time, but I would also say do share tips, share questions, invite people to interact with you. Social media really works best as a conversation. So if you can use your page or your Twitter feed or whatever it is you're going for to invite people to interact, that builds a much stronger link than if you're constantly putting out adverts for your latest product or service.